It used to be all about content. And we did it big time. That’s the way people found your website, and that’s how we built our presence online for MyModernLaw.com. It worked well.
But these days, that isn’t going to get you the success you need. There are some new elements to start thinking about, such as voice searches. When someone asks Siri or Alexa “What’s the best law firm closest to me?”, how are you going to rate? That’s something we’re helping clients with now.
We’re also looking at specific email campaigns and how those should be built. Listen in for some ideas you can use.