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Net promoter score in law firms (and any business) is all the rage. Learn what it is, why you should ask, and how to get the most accurate scores to collect client feedback.

It started as a concept in the 1980s as a way to measure the public’s response to your business and consumer behavior. There’s a key question the NPS asks, which is “On a scale of 1 to 10, how likely are you to recommend XXXXXX business?”

The score of your company, and how it’s figured, can predict your growth or your demise. So it’s no small thing. Let’s look at how that works.