Workshop Day 2018

Today is the day of Modern Law Practice intake and conversion workshop.Intake and consultation is not taught in law school. The concept of sales in law is a dirty word, right? That means lawyers refuse to “sell.” But that, clearly, doesn’t benefit...
Niche Marketing for Lawyers and Law Firms

Niche Marketing for Lawyers and Law Firms

Niche Marketing for Lawyers and Law Firms Niche Marketing is the process of taking a large market (in this case legal consumers) and breaking it down into smaller groups with similar needs, characteristics, and demographics. Since none of our law firms serve all legal...